Behind The Scenes of a Data Breach: What You Need to Know

In today’s security landscape, it’s not a matter of if a company will be attacked, the question is when. For retailers especially, the concern is not just the financial impact of the data loss, but the damage done to that organization’s brand, and the resulting impact to customers’ confidence to shop there. The retail industry is an attractive target for hackers as Payment Card Industry (PCI) data, or credit card data, is an easy data set for hackers to monetize quickly.

Read the source article at retailminded.com

3 Tips to Show Off Promotions on Your Product Pages

The e-commerce industry is rapidly growing — 23 percent year-on-year in fact, according to studies done by Square. However, the same study also found that retailers are struggling to really capitalize on their digital channels. Sales periods are known through retail history to be a great time for businesses to maximize on profits and new customers, so why not leverage deals and promotions online as well?

Read the source article at retailminded.com

North Korea Begins PoS Attacks with New Malware

North Korea is taking aim at point-of-sale systems as part of its ongoing criminal fundraising efforts. Proofpoint researchers have uncovered what it’s calling the first publicly documented instance of a nation-state targeting a POS-related framework for the theft of credit-card data, carried out by the notorious Lazarus Group hacking arm of Pyongyang.

Read the source article at Infosecurity Magazine

The Top 18 Security Predictions for 2018

What will happen in cyberspace in 2018? How will technology impact the real world over the next year? Once again, the cybersecurity industry is full of predictions, trend reports, forecasts, cyberanalysis and red-hot security examples to allow everyone to try to connect the dots to the future. Here’s your annual security industry prediction roundup from the top cybersecurity experts, magazines, companies, analysts and more.

Read the source article at Government Technology

Consumers lack data breach awareness

New research from cyber exposure company Tenable reveals a widespread lack of consumer awareness surrounding the impact of data breaches. The results based on an online Harris Poll of more than 2000 US adults show that only 12 percent think their data has been stolen over the past year. But given the Equifax breach exposed up to 143 million Americans, that number is statistically impossible.

Read the source article at Technology News and Analysis

Three Malware Campaigns Come Alive for the Holiday Shopping Season

Three malware strains —GratefulPOS, Emotet, and Zeus Panda— have sprung to life with new active campaigns just in time for the holiday shopping season. While GratefulPOS appears to be a new malware strain, the other two, Emotet and Zeus Panda, have just suffered minor updates to allow them to go after online shops more active this time of year. Of the three, the most intriguing one is GratefulPOS, a malware strain that targets Point of Sale (POS) systems.

Read the source article at BleepingComputer.com

How To Write An Ecommerce Return Policy [Template and Examples]

A solid ecommerce return policy can make or break a sale or turn a visitor into a customer for life. One of the biggest contributors to a sale is how you deal with a potential buyer’s common questions, especially regarding what you’ll do if they don’t like what they purchased. In a survey by comScore and UPS, 63% of American consumers check the return policy before making a purchase and 48% would shop more with retailers that offer hassle-free returns.

Read the source article at bigcommerce.com

Top 3 Disruptive Marketing Trends For 2018

1) Move from cause to brand purpose and place it at the heart of business strategy. CSR and cause marketing drove marketers of the past to think about corporate responsibility and giving back as key marketing activities and acts of corporate citizenship. Today these two ideas have migrated to the notion of brand purpose. This is where an organization identifies an aspirational mission, tied to its day to day offerings.

Read the source article at Brandthropologie

4 Small Business Security Considerations – OnDeck

The rise of e-commerce has made small business security a priority concern for businesses. Half of U.S. small businesses were breached by hackers in 2016, according to a report by Keeper Security and the Ponemon Institute. The report indicated that cybercriminals are increasingly targeting smaller companies with phishing attacks, seeing them as more vulnerable than larger firms with bigger IT security budgets.

Read the source article at ondeck.com

7 Social Media Goals for Retailers

You have probably thought of the obvious ones – such as increase your social media followers, add more people to your email list, generate stronger sales from social media and increase business in general – but what about setting goals more specifically to help you accomplish this and more? Having a strategy is the foundation of great marketing, and in today’s modern marketplace social media should be among your top marketing efforts.

Read the source article at ASD Insider

How to avoid cybercrime during the holiday season – Story

– Dr. Eric Cole, founder & CEO of Secure Anchor, a cybersecurity company that helps organizations prevent security breaches and detect network intrusions, joined us with ways to avoid being ‘cyber-scammed’ during the holidays. Timing: Usually when your identity gets stolen the information isn’t used until two or three months later. Keep a close watch on your credit cards and bank accounts so you can spot issues as quickly as possible.

Read the source article at fox5dc.com

How to avoid cybercrime during the holiday season – Story

– Dr. Eric Cole, founder & CEO of Secure Anchor, a cybersecurity company that helps organizations prevent security breaches and detect network intrusions, joined us with ways to avoid being ‘cyber-scammed’ during the holidays. Timing: Usually when your identity gets stolen the information isn’t used until two or three months later. Keep a close watch on your credit cards and bank accounts so you can spot issues as quickly as possible.

Read the source article at fox5dc.com

2018 Retail Industry Trends & Predictions | Future of Retail

“Chore” shopping will become easier, but the demand for “cherish” retail will be stronger than ever In 2018, the act of buying commodities (i.e. buying things because we HAVE to) will become less of a chore. Players like Amazon and subscription businesses will make this part of retail easier through offerings like auto-renewals, one-tap purchases, and same-day delivery. In other words, the “chore” or routine component of shopping will become more streamlined.

Read the source article at vendhq.com

Tech The Halls: The Best Holiday Technology For Small Business Retailers

From apps to POS systems to e-commerce, there are one million different ways to ring in the holidays smoothly and successfully. And as most small businesses know, preparing for the holiday retail rush is no small task. Fortunately for today’s small businesses, the retail tech is getting better every year. Here are a few of the brightest ways to tech the halls of your shop this holiday season: Yep, there’s an app for customer engagement.

Read the source article at retailminded.com

Don’t let the Grinch steal your data: 13 tips to help you avoid a hacked holiday

With holiday shopping and gift receiving in full swing, cybersecurity does not seem to be foremost in many people’s minds. Over 56% of consumers said they’re not more concerned about falling victim to fraud during the holiday season, according to the 2017 Holiday Season Fraud Forecast report by Next Caller. Around 30% of respondents said they aren’t trying to prevent fraud, the report found.

Read the source article at techrepublic.com