The early half of 2017 saw malware such as WannaCry and Petya affecting a large number of organizations around the world. While the larger enterprises made the news, a lot of smaller businesses were affected by these attacks. All organizations, from the largest multinational corporation to smaller single proprietorship businesses, are vulnerable to security risks. However, Small and Medium Businesses (SMBs) are particularly exposed to malicious attacks.
Point-of-sale (PoS) systems developed by SAP and other vendors have serious vulnerabilities that can be exploited by hackers to steal payment card data from the targeted organization’s network and change the price of items they want to purchase. Researchers at ERPScan discovered that SAP’s POS product, which is part of the company’s SAP for Retail offering, was affected by several flaws.
A vulnerability discovered by security researchers in a popular point of sales system allows attackers to steal credit card and payment information, alter vital files within the system and change the prices for any item. Researchers at cybersecurity firm ERPScan first discovered the vulnerability, which affects the SAP POS Xpress Server and SAP point-of-sale clients, the system customers interact with when they pay a retailer.
So many high-profile hacks and cyberattacks have occurred over the past few years, it’s easy to fall into the trap of thinking small businesses are rarely a target. After all, big businesses have more to offer, especially when it comes to personal or sensitive data — right? Wrong. In fact, more than 43 percent of cyberattacks target small or newer businesses. How scary is that? It means nearly half of all cyberattacks are targeting smaller businesses instead of large organizations.
Can you hear the clock ticking? It’s the countdown to June 30, 2018, the deadline for all merchants to migrate their payment card-related operations to comply with version 3.2 of the Payment Card Industry Data Security Standard (PCI DSS v 3.2). But what does that really mean? Does it mean consumers will be able to hand out their credit cards to every food truck, t-shirt vendor, and street musician across the world and expect complete security?
Cybersecurity breaches are becoming alarmingly frequent. Yahoo’s systems were infiltrated twice in 2013 & 2014 respectively, resulting in 500 million and 1 billion user accounts being comprised and their personal data leaked. This revelation in 2016 resulted in a drop of $350m in the final price Verizon paid for acquiring Yahoo earlier this year. Last month we saw one of the biggest heists in the history of cryptocurrency.
Chances are, you’re doing some sort of email marketing for your ecommerce store.
Why? As Michael Stelzner of Social Media Examiner once wrote, “Email is the glue that binds everything together.”
That type of popularity, though, comes with a downside. It’s easy to get stuck sending the same old campaigns to the same old segments, hoping for the same old results.
If you want to grow faster, you’ll need to think outside the box and build growth into your ecommerce email campaigns.
Marketing is at its best when it can get a “hey, that’s me!” out of your target audience.
But what if your products address a problem that your customers would rather not openly discuss?
In this episode of Shopify Masters, you’ll learn from an entrepreneur who had to get creative with his marketing and messaging in order to advertise products that solve bathroom-related problems.
Traditional social media encourages us to put our best selves out there, because what we publish stays out there. But now there’s a new breed of content on the scene with a 24-hour life span that encourages sharing in a more authentic way.
These disappearing photos and videos popularized by Snapchat, and now available via Instagram Stories, might be here today and gone tomorrow, but they’ll likely find a long-term place in your business’ marketing mix.